Does social media analytics mean looking at one-off engagements - fans, follower, likes - and using this information to make major campaign decisions? Not exactly. The realms of both digital marketing and customer care have moved beyond the web to social media, and marketers have incredibly advanced technologies at their disposal. Social media reveals not just who is engaging with your brand and what they're engaging with, but why they're engaging. The result creates a real value by measuring whether a campaign worked based on data and ROI.
Most companies already pay attention to customer feedback via tweets, Facebook comments and so on. That's important, but next step is learning what motivates customer purchase. Progressive marketers already use tools to influence point-of-purchase strategy, brand positioning, product development and more.. For example, by analyzing chatter across social channels, one consumer packaged goods company discovered that one of its beverages was routinely perceived as a good workout. This led to product placement near the exit of health clubs.
Moreover, by monitoring the competitors and their audience, companies can react to what's going on in an effort to capture market share. For example, if the competition releases a new product and customers are dissatisfied, this is an opportunity to target those users. It's possible to know who has the highest share of voice, the happiest consumers or the biggest impact from promotions, PR or launches.
Hi! It's very interesting to get thoughts from business student. I think social media analyzing will meet more and more demand from different fields. As the competition of business companies are getting more and more fierce, finding what customers want is key for company to survive. Thanks for your sharing.
回复删除I'm really impressed and appreciated your attitude towards learning, as a business student study a IE course, your opinion is quite novel. In fact, nowadays, there is no isolate knowledge that absolutely has no connection with other fields, social media analysis will surely be helpful for almost all the business markets, people are involved in each other, affected by each other. By studying the motivate customer purchase, company will get much more data and give their reference in their next company strategy.
回复删除Thank you for your sharing.Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.
回复删除Your idea is so good. Now social media has became a kind of culture. I believe there will be more industry will be transformed by social media.
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